Developing a Model to Provide an Integrated Solution in Parent Companies

• Published in: Mudīrīyat-i bāzargānī Vol. 9; no. 3; pp. 507 - 526
• Main Authors: Mostafa Razavi, Nima Mokhtarzadeh, Mahmood Ahmadpour, Mehran Salimi
• Format: Journal Article
• Language: Persian
• Published: University of Tehran 01.11.2017
• Subjects: Grounded Theory; Paradigmatic Model; Parent company; Solution maturity; Solution providing
• ISSN: 2008-5907; 2423-5091
• DOI: 10.22059/jibm.2017.235044.2637

Leading companies are increasingly looking for solutions strategy to maintain a competitive advantage against commoditization, low growth and declining profitability in pure products market. Many companies have recognized the need to provide solutions (integrated customized products and services to satisfy customers), only a few have been able to successfully implement the process and achieve the expected results. A lot of researches have been conducted to identify the challenges and key factors to success in this process. The lack of a process model with these characteristics is the major disappointment for solutions researches. The aim of this study is to present a model to provide a solution in parent company level, using qualitative approach and grounded theory method. The resulting model consists of four phases of “standard products", "standard products providing standard services", "customized products with customized services" and "the provision of integrated customized goods and services". Organizations must change "their resources and capabilities", "goods and services", "process" and finally "strategy and orientations" to be considered as a solution provider