NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND
Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex
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Published in | Analele Universităţii din Oradea. Ştiinţe economice Vol. 4; no. 1; pp. 804 - 807 |
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Main Authors | , , , |
Format | Journal Article |
Language | German |
Published |
University of Oradea
01.05.2009
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Subjects | |
Online Access | Get full text |
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Summary: | Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex |
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ISSN: | 1222-569X 1582-5450 |