NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex

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Bibliographic Details
Published in	Analele Universităţii din Oradea. Ştiinţe economice Vol. 4; no. 1; pp. 804 - 807
Main Authors	Radomir Lacramioara, Maniu Andreea Ioana, Zaharie Monica Maria, Pop Ciprian-Marcel
Format	Journal Article
Language	German
Published	University of Oradea 01.05.2009
Subjects	neuromarketing, fMRI(functional Magnetic Resonance Imaging) technology, “buy button”
Online Access	Get full text

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Summary:	Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex
ISSN:	1222-569X 1582-5450