Attitude of Farmers towards Kisan Call Centres

The present study was conducted to measure the attitude of farmers in Kerala, India towards Kisan Call Centre (KCC). Kisan Call Centre provides free agricultural advisory services to every citizen involved in agriculture through a toll free number. One hundred and fifty farmers who have utilized the...

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Bibliographic Details
Published inJournal of Extension Education (Online) Vol. 28; no. 4
Main Authors Shely Mary Koshy, N Kishore Kumar
Format Journal Article
LanguageEnglish
Published Extension Education Society 01.09.2017
Subjects
Agricultural advisory service
Attitude
Kerala
Kisan Call Centre
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Summary:The present study was conducted to measure the attitude of farmers in Kerala, India towards Kisan Call Centre (KCC). Kisan Call Centre provides free agricultural advisory services to every citizen involved in agriculture through a toll free number. One hundred and fifty farmers who have utilized the Kisan Call Centre service were selected from the database of KCC. The results showed that the respondents had moderately favourable attitude towards KCC followed by highly favourable attitude. The variables digital divide, temporal awareness on KCC, satisfaction towards KCC and utilization of KCC were found to have a positive correlation with the attitude of respondents towards KCC.
ISSN:0971-3123
2456-1282