Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing

In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail sto...

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Bibliographic Details
Published inInternational Journal of Management, Accounting & Economics Vol. 2; no. 9; pp. 1037 - 1047
Main Authors Ehren Tseng, Rashad Yazdanifard
Format Journal Article
LanguageEnglish
Published Mashhad: Behzad Hassannezhad Kashani 01.09.2015
Subjects
management
marketing
mobile retailing
mobility
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Summary:In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail store known as m-retailing. Mobility is one of the key contributing factor in providing the finest marketing tool to create the best customer shopping experience in retail store. The report seeks to understand the impact of mobility in retail towards customer’s shopping experience.
ISSN:2383-2126