Factors Behind Destination Loyalty - A Study on Tourism Destination

Tourism provides significant socioeconomic opportunities for the people in any country. This study examines the factors associated with tourist satisfaction in Bangladesh. It includes a total of 202 randomly selected tourists in Bandarban, a common tourist spot in Bangladesh. From the results of bi-...

Full description

Saved in:
Bibliographic Details
Published inRevista de Turism: Studii si Cercetari in Turism no. 23
Main Authors Alexandru Mircea NEDELEA, MD. Borak Ali, Mohammed ALAMGIR
Format Journal Article
LanguageEnglish
Published Universitatii Suceava 01.06.2017
Subjects
tourist, satisfaction, destination, repeat visit, and bandarban
Online AccessGet full text

Cover

More Information
Summary:Tourism provides significant socioeconomic opportunities for the people in any country. This study examines the factors associated with tourist satisfaction in Bangladesh. It includes a total of 202 randomly selected tourists in Bandarban, a common tourist spot in Bangladesh. From the results of bi-variate analysis of the data, it appears that tourist satisfaction in general may depend on transportation, accommodation, level of expenditure, foods and security in the area.  However, multivariate analysis reveals that transport and accommodation facilities are significantly associated with tourist satisfaction. This suggest that the improvement of transport and accommodation facilities are imperative for the sustainable development of tourism industry in Bangladesh.
ISSN:1844-2994