Shifting Focus: Collecting Focus Group Data Online

This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication presents what focus groups are, the differences between in-person and online focus groups, potential platforms for hosting online focus groups, advantages and disadvantages to online focus groups, and b...

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Bibliographic Details
Published inEDIS (Gainesville, Fla.) Vol. 2022; no. 2
Main Authors Anissa Zagonel, Audrey King, Lauri M. Baker, Angela B. Lindsey, Sandra Anderson, Ricky W. Telg, Ashley McLeod-Morin
Format Journal Article
LanguageEnglish
Published The University of Florida George A. Smathers Libraries 01.03.2022
Subjects
data collection
online focus groups
qualitative methods
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Summary:This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication presents what focus groups are, the differences between in-person and online focus groups, potential platforms for hosting online focus groups, advantages and disadvantages to online focus groups, and best practices for conducting your own online focus groups. Researchers and practitioners alike can use this document to guide their process of conducting online focus groups. This article only discusses conducting online focus groups through online videoconferencing software. https://edis.ifas.ufl.edu/wc413
ISSN:2576-0009