DEVELOPMENT OF COMPETITIVE STRATEGIES OF RETAILERS IN FOOD MARKET

Advice on the competitive strategies choice by the food retailers subject to their strategic competitive position is provided.

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Bibliographic Details
Published inVestnik Donskogo gosudarstvennogo tehničeskogo universiteta (Online) Vol. 11; no. 5; pp. 749 - 757
Main Author Oxana V. Khlopenko
Format Journal Article
LanguageRussian
Published Don State Technical University 01.07.2018
Subjects
competitive advantage
competitive strategy
consumer behavior
strategic groups of competitors
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Summary:Advice on the competitive strategies choice by the food retailers subject to their strategic competitive position is provided.
ISSN:1992-5980
1992-6006