Gender Analysis Republishing Violence on Celebrities' Instagram Pages

• Published in: مطالعات رسانه‌های نوین Vol. 8; no. 29; pp. 435 - 395
• Main Authors: Talat Sadat Kamali, Afsaneh Tavassoli
• Format: Journal Article
• Language: Persian
• Published: Allameh Tabataba'i University Press 01.03.2022
• Subjects: celebrity; gender analysis; instagram; violence against women; violence republishing
• ISSN: 2538-2209; 2476-6550
• DOI: 10.22054/nms.2022.62157.1244

This article to the analysis performance of celebrities in the face of violence against women in the published content of their pages. Instagram is a central image social network that today is a favorable platform for communication between celebrities and their audiences, regardless of official restrictions. With the general public perception of this group and the impact of their actions on directing collective thought and behavior, their performance in the face of all forms of violence against women is worth considering. using qualitative research method and content analysis approach, the posts published in the accounts of these people with the focus on violence against women were examined. 145 pages of active celebrities on Instagram were monitored and recurring topics of acid spraying, self-immolation and acts of violence against women were selected. 74 image posts form of photos, videos and graphic designs were analyzed according to the gender element in the content and the owners of the content analysis page. The results show that the republishing of violence by celebrities is a kind of accompaniment and empathy with public opinion and awareness of different groups and in a way, it can be considered part of the social responsibility of this group. Celebrities do not seek to reproduce the line of violence by publishing content containing violence against women. Gender-based violence has made female celebrities more sensitive, and the group has published more posts on the subject. The emphasis on gender elements is palpable in the content of published images.