La interactividad en el periodismo digital latinoamericano. Un análisis de los principales cibermedios de Colombia, México y Ecuador (2016)

Latin America, in general terms, is a continent with several contextual levels, which depend on historic, economic, political and social characteristics. Despite all this, there are aspects –such as digital divide- that occur again, to a greater or lesser extent, in the different Latin American coun...

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Bibliographic Details
Published inRevista latina de comunicación social no. 72
Main Authors Barredo Ibáñez, Daniel, Díaz Cerveró, Elba
Format Journal Article
LanguageSpanish
Published 2017
Subjects
Colombia
digital journalism
Ecuador
interactividad
interactivity
Mexico
México
periodismo digital
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Summary:Latin America, in general terms, is a continent with several contextual levels, which depend on historic, economic, political and social characteristics. Despite all this, there are aspects –such as digital divide- that occur again, to a greater or lesser extent, in the different Latin American countries. This digital divide promotes partially disconnected –and thus, invisible- societies, and tends to slow down possibilities of innovation and development of digital journalism. Methodology: In this study, and from the methodology proposed by Rodríguez, Codina & Pedraza (2012), we have analysed the management of interactivity in the main cybermedia in Mexico, Colombia and Ecuador in 2016. Results and conclusions: The results show a generally low implementation of interactivity options in digital ecosystems in these three Latin American countries. América Latina, a grandes rasgos, es un continente con varios niveles contextuales, dependientes de las características históricas, económicas, políticas y sociales. Con todo, hay aspectos que –como la brecha tecnológica- se reproducen en mayor o menor medida en los distintos países. Dicha brecha promueve unas sociedades parcialmente desconectadas –y, por tanto, invisibilizadas- y tiende a aminorar las posibilidades de innovación y desarrollo del periodismo digital. Metodología: En este estudio, y a partir de un análisis de contenido, hemos analizado la gestión de la interactividad en 87 cibermedios de Colombia, México y Ecuador durante 2016. Resultados y conclusiones: Los resultados muestran una baja implementación general de las opciones de interactividad en los ecosistemas digitales de estos tres países latinoamericanos.  
ISSN:1138-5820
1138-5820