PERSPECTIVE OF MOBILE BANKING IN SERBIA // PERSPEKTIVE MOBILNOG BANKARSTVA U SRBIJI

• Published in: Časopis za Ekonomiju i Tržišne Komunikacije Vol. 15; no. 1
• Main Authors: Todić, Marko, Dajić, Milan
• Format: Journal Article
• Language: English
• Published: 23.07.2018
• ISSN: 2232-8823; 2232-9633
• DOI: 10.7251/EMC1801019T

As part of electronic banking, mobile banking is developing as part of the services that banks offer to customers through the use of state-of-the-art mobile phones and tablet devices. This type of banking services has positive features of electronic banking allowing the customers to use these bank services, wherever they are, at any time of the day while on the move. In addition to numerous advantages, mobile banking has negative part also, starting from insufficient information, to mistrust of clients. Along with the development of mobile devices, primarily, the so-called smart mobile phones and tablets, mobile banking has experienced rapid grow in the past and has been developing greatly in recent years In order to successfully implement such a system of operations, technical and technological equipment of banks, trading companies, state institutions, as well as the population is necessary. Also, it is necessary to have the existence of the Internet, information literacy, culture of behavior and knowledge of the electronic payment system for economic organizations and population in R. Serbia. The subject of research of this paper is mobile banking as well as the perspective of mobile banking in Serbia. The aim of the paper is to determine how many citizens of the Republic of Serbia use mobile banking services.