Rapid Analysis of Tourism Geography and Airport Representative Transferability Skills on Foreign Tourist Satisfaction

• Published in: Evolutionary studies in imaginative culture pp. 1442 - 1458
• Main Authors: I Nyoman Sunartame, Putu Ayu Aryasih, Ida Bagus Putu Puja, Dessy Ruhati, Setya Chendra Wibawa
• Format: Journal Article
• Language: English
• Published: 04.10.2024
• ISSN: 2472-9876; 2472-9876
• DOI: 10.70082/esiculture.vi.1542

This research aims to analyze the relationship between tourism geography and the role of Airport Representatives with transferability skills on foreign tourists' satisfaction in handling airport arrivals and departures. The methodology used is a mixed method which includes interviews, observations, and questionnaires to collect data, as well as path analysis to test the relationship between variables. The results of the analysis show that the "Geography of Tourism" variable shows an f square value of 0.609, which shows a very large or very significant effect on the "Tourist Satisfaction" variable. This shows that tourism geography has a strong influence on tourist satisfaction. Airport Representative service quality has a significant effect on tourist satisfaction with an original sample value of 0.772 and a T-statistic of 35.927, and transferability skills contribute with an original sample value of 0.521 and a T-statistic of 14.661. The conclusion of this research confirms that improving communication skills and handling emergency situations by Airport Representatives can significantly increase tourist satisfaction. In addition, positive experiences at the airport have the potential to increase tourist loyalty. The implication of this research is the importance of investing in training and skills development for Airport Representatives to improve service quality in the tourism industry.