AI-Powered Hyper-Personalization: A Conceptual Framework for Enhancing Consumer Experience in the Digital Age

• Published in: INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT Vol. 9; no. 8; pp. 1 - 9
• Main Author: Sharma, Dr. Pooja
• Format: Journal Article
• Language: English
• Published: 15.08.2025
• ISSN: 2582-3930; 2582-3930
• DOI: 10.55041/IJSREM51814

In an era where consumers are constantly bombarded with information and choices, traditional one-size-fits-all marketing is no longer effective. The rising expectations of today’s digital-savvy consumers demand experiences that are not only relevant but also timely and emotionally resonant. Artificial Intelligence (AI), with its ability to process vast amounts of data and detect patterns in real time, has emerged as a transformative force in enabling hyper-personalized marketing at scale. This conceptual paper explores the evolving role of AI in shaping consumer experiences by tailoring content, communication, and product recommendations to individual preferences.The study delves into how AI technologies such as machine learning algorithms, natural language processing, and predictive analytics are being integrated across customer touchpoints to deliver personalized journeys. Drawing insights from contemporary marketing practices and technology innovations, it proposes a conceptual framework that illustrates the interplay between AI capabilities, consumer data, personalization strategies, and ethical considerations. Emphasis is placed on maintaining a balance between relevance and privacy, ensuring that the pursuit of personalization does not come at the cost of consumer trust.The paper also highlights real-world applications from diverse industries, ranging from e-commerce to entertainment, to illustrate how AI is redefining brand-consumer relationships. By humanizing digital interactions and responding to individual needs, AI is not just enhancing marketing efficiency—it is reshaping the very definition of consumer engagement. The proposed framework offers marketers, technologists, and academics a foundation for further exploration into designing ethical, scalable, and emotionally intelligent AI-driven marketing strategies. Keywords: Hyper-personalization, Artificial Intelligence, Consumer Experience, Predictive Analytics, Ethical Marketing