The Effect of Social Media Characteristics on Consumer Trust and Purchase Intention -Focused on Chinese consumers

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Bibliographic Details
Published inJOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol. 23; no. 2; pp. 291 - 300
Main Author Jia, JunYan
Format Journal Article
LanguageEnglish
Published 28.02.2023
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ISSN:1598-4877
2508-6723
DOI:10.5392/JKCA.2023.23.02.291