International market selection for livestock producers: hierarchical modeling for prioritizing economic stability, logistics, and culture Seleção de mercados internacionais para pecuária: priorizando estabilidade econômica, logística e cultura

This study presents a decision-making framework for Brazilian livestock producers seeking to expand into European or Asian markets, aligning with EU and Islamic regulations. Key Performance Indicators (KPIs) were collected for the top five pre-selected markets, namely Germany, Belgium, France, Emira...

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Bibliographic Details
Published inConcilium (English language edition) Vol. 24; no. 5; pp. 16 - 29
Main Authors Oliveira, Renata Melo e Silva de, Santos, Iedo Souza, Souza, Marcelo José Raiol, Bandeira, Gabriel Corrêa
Format Journal Article
LanguageEnglish
Published 21.03.2024
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Summary:This study presents a decision-making framework for Brazilian livestock producers seeking to expand into European or Asian markets, aligning with EU and Islamic regulations. Key Performance Indicators (KPIs) were collected for the top five pre-selected markets, namely Germany, Belgium, France, Emirates, and Turkey.  The data was collected from the World Bank and OECD from 2020 to 2023. The Analytic Hierarchy Process (AHP) was used to determine a set of weights for criteria including economic stability, logistics, culture, and market appeal reflecting a large producer's priorities. Results highlight the relevance of economic stability and GDP growth for International Market Selection (IMS), while logistics and cultural similarity received relatively lower importance. This study demonstrates the practicality of the AHP method in assisting decision-making for international market selection in the livestock industry, offering valuable insights to producers seeking expansion opportunities.
ISSN:0010-5236
DOI:10.53660/CLM-2993-24E04