The Dramatic Fail and Fall of Huge Startup Snapdeal: A Case Study

• Published in: International Journal of Case Studies in Business, IT, and Education pp. 237 - 252
• Main Authors: S., Adlin Jebakumari, Jayanthila Devi, A.
• Format: Journal Article
• Language: English
• Published: 29.11.2023
• ISSN: 2581-6942; 2581-6942
• DOI: 10.47992/IJCSBE.2581.6942.0317

Purpose: This case study focuses on the journey of Snapdeal from a daily deal company to the second largest E-Commerce player in market to again falling down with huge losses, a failed merger and other loopholes. The purpose of the study is to analyze the reasons behind fall and fail of E-Commerce Giant Snapdeal. This paper reveals the journey of Snapdeal from daily deal company daily deal company to the second largest E-Commerce player in market, strategies. Design/Methodology/Approach: A survey was used by the author to carry out this study. The effect of has been the focus of the study. Secondary data are gathered for the study from a variety of sources Findings/Result: This paper has concentrated on a SWOT investigation of SnapDeal. The investigation uncovers that snapdeal has an immense client base in the Indian market.it is very famous and around 73% of electric vehicles on Indian streets has a place with Snapdeal is India's third-biggest organization by piece of the pie and the market chief in the Online business industry. To address its clients' all's issues and furnish them with the best administrations the organization intends to send off new items in an assortment of vehicle portions utilizing these new items and motor transmissions. Originality/Value: This paper studies about how Snapdeal became a market leader in E-Commerce & reasons behind the fall of gain E-Commerce sector. Paper Type: Case Study.