Structural Equation Modeling of Gastronomic Tourism in the Face of COVID-19

The pandemic has claimed the lives of seven million, affecting the local economy. Anti-COVID-19 policies promote entrepreneurship as a central axis of the economic agenda. In the case of tourism, micro-financing policies encourage the local economy through the promotion of magical towns. The gastron...

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Bibliographic Details
Published inInternational Journal of Marketing & Human Resource Research Vol. 3; no. 3; pp. 108 - 123
Main Authors Bund, Arger Verstapp, Ruíz, Gilberto Bermúdez, Jacinto, Olga Anaid Diaz, Escobar, Alfredo Barrera, Campas, Celia Yaneth Quiroz, Ornelas, Rosa María Rincón, Morales, Francisco Espinoza, Lirios, Cruz García, Guarneros, Gregorio Elizarraraz
Format Journal Article
LanguageEnglish
Published 28.07.2022
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Summary:The pandemic has claimed the lives of seven million, affecting the local economy. Anti-COVID-19 policies promote entrepreneurship as a central axis of the economic agenda. In the case of tourism, micro-financing policies encourage the local economy through the promotion of magical towns. The gastronomy trade has benefited from fiscal and monetary incentives. In this sense, the objective of this work was to establish the determinants of innovative entrepreneurship with a sample of 100 merchants. A predictive model was contrasted in which resource optimization determined product innovation. In relation to the state of knowledge, the scope and limits of the study were discussed.
ISSN:2746-4040
2746-4040
DOI:10.47747/ijmhrr.v3i3.776