Determinants of costumer’s to use Islamic bank: The case of muhammadiyah in region Yogyakarta

This study examines the effect of personal, product, social, and promotion factors on Muhammadiyah residents using Islamic banking at the BSI Yogyakarta Branch. This research uses quantitative research methods with associative research types. The data sources used were primary and secondary data sou...

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Bibliographic Details
Published inSocial Science Studies Vol. 2; no. 6; pp. 523 - 537
Main Authors Wahyudi, Rofiul, Almira, Almira Rosa Bella
Format Journal Article
LanguageEnglish
Published 30.11.2022
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Summary:This study examines the effect of personal, product, social, and promotion factors on Muhammadiyah residents using Islamic banking at the BSI Yogyakarta Branch. This research uses quantitative research methods with associative research types. The data sources used were primary and secondary data sources. Primary data were obtained through a questionnaire (questionnaire) distributed to Muhammadiyah residents, while secondary data sources were obtained through references. The results showed that Personal Factors, Social Factors, Product Factors, and Promotional Factors partially and simultaneously had a positive and significant effect on the decision of Muhammadiyah residents to use Islamic banks.
ISSN:2798-2688
2798-2688
DOI:10.47153/sss26.4662022