Representation of Gender Stereotyping Resistance Through Instagram Social Media (Critical Discourse Analysis on Instagram @Joviadhiguna)

Androgynous groups are a minority group still considered deviant in Indonesia as a person's gender is identified based on appearance. The study was conducted to see how one androgynous individual, Jovi Adhiguna, represented his resistance to gender stereotypes through his Instagram. This qualit...

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Bibliographic Details
Published inMEDIASI Vol. 2; no. 3; pp. 181 - 201
Main Authors Sari, Dwi Ayu Yulia, Musdalifah, Farisha Sestri
Format Journal Article
LanguageEnglish
Published 30.09.2021
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Summary:Androgynous groups are a minority group still considered deviant in Indonesia as a person's gender is identified based on appearance. The study was conducted to see how one androgynous individual, Jovi Adhiguna, represented his resistance to gender stereotypes through his Instagram. This qualitative study applies the critical discourse analysis from S.Jager and F.Maier in analyzing the content on @joviadhiguna Instagram account as the data. This study uses Stuart Hall's representation theory. The results showed that Jovi visualized his androgynous style and expressed a resistance form to gender stereotypes in criticism conveyed through Instagram content.
ISSN:2721-9046
2721-0995
DOI:10.46961/mediasi.v2i3.405