A STUDY ON SELECTION OF LOCATION BY RETAIL CHAIN: BIG MART

Abstract This paper provides insight into the site-selection process that may have influenced the selection of location by retail chain store; Big Mart. The changing shopping habits and the birth of chain stores in and around Kathmandu and proceeds with the discussion on some of the models that have...

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Published inInternational journal of research - granthaalayah Vol. 7; no. 1; pp. 383 - 395
Main Authors Karna, Mansi, Rai, Anusha, Karki, Bibek, Karna, Lavalesh, Rai, Miksen, Adhikari, Sangita
Format Journal Article
LanguageEnglish
Published 31.01.2019
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Summary:Abstract This paper provides insight into the site-selection process that may have influenced the selection of location by retail chain store; Big Mart. The changing shopping habits and the birth of chain stores in and around Kathmandu and proceeds with the discussion on some of the models that have been used around the world. Selecting proper location for competitive advantages is a big choice for being the leader by co-creating customer and seller ecosystem. For this research, however, we have used the Analytical Hierarchy Process (AHP) and we will be delving more in detail with this method to understand the site selection method for our case area.
ISSN:2394-3629
2350-0530
DOI:10.29121/granthaalayah.v7.i1.2019.1067