Analysis of Hublot’s development strategy in the watch market

• Published in: Laplage em Revista Vol. 7; no. Extra-B; pp. 230 - 237
• Main Authors: Butov, Aleksandr, Velikorossov, Vladimir, Maksimov, Maksim, Prodanova, Natalia, Akulinin, Feodor, Zanguttina, Gulnar
• Format: Journal Article
• Language: English
• Published: 31.05.2021

The purpose of the presented article is to study the strategy of the Hublot company at all stages of its life cycle, and the tasks of the study include the study of the history of the company's development and its competitive advantages in the watch market. Aspects of competition in the luxury...