Analysis of Hublot’s development strategy in the watch market

The purpose of the presented article is to study the strategy of the Hublot company at all stages of its life cycle, and the tasks of the study include the study of the history of the company's development and its competitive advantages in the watch market. Aspects of competition in the luxury...

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Published inLaplage em Revista Vol. 7; no. Extra-B; pp. 230 - 237
Main Authors Butov, Aleksandr, Velikorossov, Vladimir, Maksimov, Maksim, Prodanova, Natalia, Akulinin, Feodor, Zanguttina, Gulnar
Format Journal Article
LanguageEnglish
Published 31.05.2021
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Summary:The purpose of the presented article is to study the strategy of the Hublot company at all stages of its life cycle, and the tasks of the study include the study of the history of the company's development and its competitive advantages in the watch market. Aspects of competition in the luxury watch sector are reviewed, as well as measures taken by the company's management to mitigate the effects of the coronavirus pandemic in 2020.
ISSN:2446-6220
2446-6220
DOI:10.24115/S2446-622020217Extra-B915p.230-237