RISE AND FALL THROUGH MEDIA IMAGES: the Gabriela Pugliesi case

This article seeks to investigate and reflect on how the scenario of images technically constructed and disseminated in digital media and the press operate in the construction of the narrative of digital influencer Gabriela Pugliesi. As such, we make use of the theoretical assumptions of Gilles Lipo...

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Bibliographic Details
Published inRevista Observatório Vol. 6; no. 5; p. a6en
Main Authors Sanches, Rodrigo Daniel, Persichetti, Simonetta
Format Journal Article
LanguageEnglish
Published 31.08.2020
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Summary:This article seeks to investigate and reflect on how the scenario of images technically constructed and disseminated in digital media and the press operate in the construction of the narrative of digital influencer Gabriela Pugliesi. As such, we make use of the theoretical assumptions of Gilles Lipovetsky and Jean Serroy, in dialogue with image and social science researchers. Boasting a specific standard of beauty, the fitness muse has profited from her tips on weight loss and altering body shape. The narrative we are seeking to investigate portrays a chapter we have called the "rise and fall through media images". Through attributes such as a defined body, glamour, charm and an intense social life, it has reached its culmination the same way it originated: through virtual/media images.
ISSN:2447-4266
2447-4266
DOI:10.20873/uft.2447-4266.2020v6n5a6en