PENGARUH ATRIBUT PRODUK COFFEE SHOPS TERHADAP KEPUASAN DAN LOYALITAS (Studi pada pengunjung wanita)

The sample is 200 female customers of coffee shops in the medium - high category that carry the contemporary and instagramable concept. Data analysis using SEM-PLS.  Results was shown that product attributes have an effect on female customer satisfaction. Product attributes are related atmosphere, e...

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Bibliographic Details
Published inJurnal Wawasan Manajemen Vol. 12; no. 1; pp. 65 - 81
Main Authors Kurniawan, Ardi, Riza Firdaus, Muhammad
Format Journal Article
LanguageEnglish
Published 12.02.2024
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Summary:The sample is 200 female customers of coffee shops in the medium - high category that carry the contemporary and instagramable concept. Data analysis using SEM-PLS.  Results was shown that product attributes have an effect on female customer satisfaction. Product attributes are related atmosphere, employee attitude/service, IT Services, coffee quality, variant menu, and product price. Furthermore, customer satisfaction has an effect on female customer loyalty.  
ISSN:2337-5191
2527-6034
DOI:10.20527/jwm.v12i1.290