The Influence of Digital Wallets in Increasing Business in the F&B and Online Shop Fields

This study aims to determine how influential digital wallets are in increasing businesses in the field of food and beverages and online shops. Researchers took a descriptive quantitative research method. From the results of the study, digital wallets have a positive and significant effect on increas...

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Bibliographic Details
Published inKnE Social Sciences
Main Authors Vinnisa, Wina Mardhatillah, Mukhsin, Moh
Format Journal Article
LanguageEnglish
Published 17.05.2024
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Summary:This study aims to determine how influential digital wallets are in increasing businesses in the field of food and beverages and online shops. Researchers took a descriptive quantitative research method. From the results of the study, digital wallets have a positive and significant effect on increasing sales in the food and beverage sector. Then it also shows significantly and positively that digital wallets affect increasing business sales in the online shop. Furthermore, the results of this study also show together that there is an influence between increasing food and beverage sales and increasing online shop business on digital wallets with contributions of 56.767% and 4.434%. Keywords: digital wallet, food and beverage, online shop
ISSN:2518-668X
2518-668X
DOI:10.18502/kss.v9i16.16262