The Effect of Digital Selling Readiness on Digital Selling Effectiveness: Mediating Mechanisms of Digital Literacy and Creativity
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| Published in | The Korean Academic Association of Business Administration Vol. 35; no. 11; pp. 2071 - 2088 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
30.11.2022
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| Online Access | Get full text |
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| ISSN: | 1226-2234 2465-8839 |
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| DOI: | 10.18032/kaaba.2022.35.11.2071 |