Membangun kepercayaan dalam usaha online fashion di kalangan mahasiswa Fakultas Ilmu Sosial Universitas Negeri Malang

The purpose of this study was to describe the efforts of FIS UM students in building consumer trust. This research method uses a qualitative approach with a type of descriptive research. Informant aggregation used in snowball sampling technique. Data aggregation procedure comprised of data aggregati...

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Bibliographic Details
Published inJurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial (JIHI3S) Vol. 2; no. 11; pp. 1113 - 1119
Main Authors Lutfitasari, Lutfitasari, Ruja, I Nyoman, Eskasasnanda, I Dewa Putu, Sukamto, Sukamto, Kurniawan, Novian Candra
Format Journal Article
LanguageEnglish
Published 30.11.2022
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Summary:The purpose of this study was to describe the efforts of FIS UM students in building consumer trust. This research method uses a qualitative approach with a type of descriptive research. Informant aggregation used in snowball sampling technique. Data aggregation procedure comprised of data aggregation through observation, interview, and documentation. This research resulted that there are three efforts that college student's used to gain their consumer's trust, those are gave accurate information, provide high qualified goods, and utilize buyer's testimony. Tujuan penelitian ini adalah untuk mendeskripsikan upaya mahasiswa FIS UM dalam membangun kepercayaan konsumen. Metode penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Pengumpulan informan yang digunakan yaitu teknik snowball sampling. Prosedur pengumpulan data meliputi observasi, wawancara dan dokumentasi. Hasil penelitian ini dapat ditemukan bahwa terdapat tiga upaya yang digunakan mahasiswa FIS UM untuk membangun kepercayaan konsumen yaitu memberikan informasi yang akurat, menyediakan barang yang berkualitas, dan menggunakan testimoni pembeli.
ISSN:2797-0132
2797-0132
DOI:10.17977/um063v2i11p1113-1119