Book Review: Practical Marketing Audits
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Published in | Journal of Marketing Vol. 43; no. 2; pp. 132 - 133 |
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Main Author | |
Format | Book Review |
Language | English |
Published |
01.03.1979
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Online Access | Get full text |
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ISSN: | 0022-2429 1547-7185 |
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DOI: | 10.1177/002224297904300215 |