To Be or Not to Be: W ill V irtual W orlds and the M etaverse G ain L asting T raction ?

Since their beginnings, virtual worlds have experienced two major media hypes in their short lifetime—the first in 2003 after the launch of Second Life and the second in 2021, with Mark Zuckerberg announcing his strategy for the Metaverse. Most academic research on virtual worlds emerged between the...

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Bibliographic Details
Published inCalifornia management review Vol. 66; no. 4; pp. 5 - 22
Main Authors Kaplan, Andreas, Haenlein, Michael
Format Journal Article
LanguageEnglish
Published 01.08.2024
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Summary:Since their beginnings, virtual worlds have experienced two major media hypes in their short lifetime—the first in 2003 after the launch of Second Life and the second in 2021, with Mark Zuckerberg announcing his strategy for the Metaverse. Most academic research on virtual worlds emerged between these two peaks of interest. This article delves into the enduring relevance of such research, contrasting the two hype cycles. It analyzes the reasons behind current caution expressed by companies and offers insights into the future trajectory of the Metaverse and which crucial developments are needed for sustained traction in virtual worlds.
ISSN:0008-1256
2162-8564
DOI:10.1177/00081256241259188