Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising Corrective Advertising Effects
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Published in | Journal of communication Vol. 65; no. 4; pp. 596 - 618 |
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Main Authors | , , , , , , |
Format | Journal Article |
Language | English |
Published |
01.08.2015
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Online Access | Get full text |
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ISSN: | 0021-9916 |
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DOI: | 10.1111/jcom.12167 |