The relationship between the perceived product sustainability of organic food and willingness to buy: a parallel mediation effect of product traceability and consumers’ environmental concerns
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Published in | Italian Journal of Marketing |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
11.10.2024
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Online Access | Get full text |
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ISSN: | 2662-3323 2662-3331 |
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DOI: | 10.1007/s43039-024-00102-w |