The relationship between the perceived product sustainability of organic food and willingness to buy: a parallel mediation effect of product traceability and consumers’ environmental concerns

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Bibliographic Details
Published inItalian Journal of Marketing
Main Authors Marozzo, Veronica, Costa, Alessandra, Abbate, Tindara
Format Journal Article
LanguageEnglish
Published 11.10.2024
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ISSN:2662-3323
2662-3331
DOI:10.1007/s43039-024-00102-w