Brand Relevance: Making Competitors Irrelevant, by David Aaker. John Wiley & Sons, Inc., Jossey-Bass, San Francisco, CA, 1-358 pp BOOK REVIEW

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Bibliographic Details
Published in	Psychology & marketing Vol. 30; no. 10; pp. 934 - 935
Main Author	Billiot, Theresa R.
Format	Journal Article
Language	English
Published	01.10.2013
Online Access	Get full text

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ISSN:	0742-6046
DOI:	10.1002/mar.20656