Etyka konsumenta w perspektywie aretologicznej

The paper examines the moral choices of consumers from the perspective of virtue ethics. The paper starts with an outline of consumption ethics in the context of a critique of consumerism assuming a lack of consumer autonomy. I dispute the latter assumption, which leads me to consider the consumer a...

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Bibliographic Details
Published inDiametros no. 56; pp. 87 - 107
Main Author Lewicka-Strzałecka, Anna
Format Journal Article
LanguagePolish
Published Instytut Filozofii Uniwersytetu Jagiellońskiego 2018
Institute of Philosophy, Jagiellonian University
Subjects
Social Philosophy
moral choice
Audi
consumer ethics
MacIntyre
virtue
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Summary:The paper examines the moral choices of consumers from the perspective of virtue ethics. The paper starts with an outline of consumption ethics in the context of a critique of consumerism assuming a lack of consumer autonomy. I dispute the latter assumption, which leads me to consider the consumer as a moral agent and focus on the role that specific dispositions of character can play in consumer choices. The question of subjective or situational conditioning of consumer choices is answered by acknowledging the basic freedom of decision, albeit limited, concerning not individual acts but the possibility of choosing the style of consumption. The next step is an attempt to build a model of consumer excellence. It is constituted by the virtues of prudence, activity, and environmental responsibility. In the last part of the paper, the structure of these virtues is analyzed and their in-depth interpretation offered.
ISSN:1733-5566
1733-5566