Pokolenie Y – wymagający klient XXI wieku czy nierozsądne dziecko Internetu?

• Published in: Przedsiębiorczość i Zarządzanie Vol. 18; no. 4.2; pp. 197 - 210
• Main Author: Bukowski, Paweł
• Format: Journal Article
• Language: Polish
• Published: University of Social Sciences 2017; Społeczna Akademia Nauk
• Subjects: ICT Information and Communications Technologies; Social Sciences; mass culture; business education; millenials; social media; Generation Y
• ISSN: 1733-2486; 2543-8190

Nowadays, the world we live in is growing at a very fast pace. Knowledge,information, news, the dogma of a given day, in a few weeks, months, years can becomefar out of date or simply replaced by new ideas. Existing states, economies, markets areexperiencing dynamic changes that are related to the development and progression ofhuman life, science, the environment, or the surrounding world. The current environmentputs high demands on market players. Everybody wants to take care of his client,to be in the forefront, and to make his product or service a high opinion and what wewant the most profitable sales. How to define the needs of the current consumer andto tailor the product accordingly? How to encourage typical millenials to focus on ourideas? What is the difference between today and 30 years ago or 50 years ago? Are wegoing in a direction where the product, its quality and price will be less important, willthe image, the brand or the “like” sign the number of floppers be more important? Sohow should these questions be answered by a modern entrepreneur or project manager,in which direction should they direct their actions to succeed? We will focus on theexample of a training company. The sales strategy of this company is based on customer– type millenials.