Пословнa комуникацијa електронском поштом

This paper presents a discourse analysis in the business e-mail communication with the aim of determining formal and informal linquistic characteristics. Researched corpus has been based on 148 e-mails exchanged between a manager employed in a marketing agency and his clients. The research is based...

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Bibliographic Details
Published inZbornik Matice srpske za društvene nauke no. 151; pp. 319 - 332
Main Authors Bengin, Senka, Ratković Njegovan, Biljana
Format Journal Article
LanguageSerbian
Published Matica srpska 2015
Матица српска
Subjects
Theory of Communication
forms of politeness
bussiness communication
email message
speech acts
discourse
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Summary:This paper presents a discourse analysis in the business e-mail communication with the aim of determining formal and informal linquistic characteristics. Researched corpus has been based on 148 e-mails exchanged between a manager employed in a marketing agency and his clients. The research is based on Speech Act Theory and Theory of Politeness. It has been found that the analyzed business e-mail correspondence is mostly characterized as informal, even with the characteristics of colloquial communication, unlike the expected characteristics of formal business style.
ISSN:0352-5732
2406-0836