ENTREPRENEUR DISCOURSE AND ENGLISH COMMUNICATION COMPETENCE IN THE EUROPEAN RESEARCH AREA

The European Research Area (ERA) has the potential of becoming the driver for EU future prosperity and viability. Research and innovation have never before been so important for remaining internationally competitive, for facilitating growth and for tackling societal challenges. In this context, entr...

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Bibliographic Details
Published inLanguage and literature (Pitești, Romania) no. 18; pp. 302 - 308
Main Author Cismas, Suzana Carmen
Format Journal Article
LanguageEnglish
Published Editura Universităţii din Piteşti 2016
University of Pitesti Press
Subjects
Language and Literature Studies
entrepreneur discourse
ERA
communication competence
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Summary:The European Research Area (ERA) has the potential of becoming the driver for EU future prosperity and viability. Research and innovation have never before been so important for remaining internationally competitive, for facilitating growth and for tackling societal challenges. In this context, entrepreneurship implementing research results and innovations will become a way of life, and not many are prepared for it. Foreign languages communication competence is vital: it secures access to financing, progress initiatives, and global interactions with clients, potential markets, or new business partners. In this framework, academic education should cultivate not only business people, but also proficient communicators.
ISSN:1843-1577
2344-4894