Consultanta de marketing in vederea lansarii pe piata a unui nou serviciu

At the global level, developed Western economies experienced a migration from agriculture- and production--based economies to a service-based economy. Starting with 1990, world economy entered a new stage, the informational age, which brought an intense growth of the tertiary domain. This article pr...

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Bibliographic Details
Published inManagement Marketing - Bucharest no. 1; pp. 113 - 132
Main Authors Vaduva, Sebastian A, Fotea, Ioan St
Format Journal Article
LanguageRomanian
Published Economic Publishing House 2007
Editura Economica
Subjects
Economy
strategic marketing
consultancy
training
SMEs
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Summary:At the global level, developed Western economies experienced a migration from agriculture- and production--based economies to a service-based economy. Starting with 1990, world economy entered a new stage, the informational age, which brought an intense growth of the tertiary domain. This article presents the idea of developing a consultancy and training sector in Romania – a country in transition towards a developed economy – and analyses the preferences and the needs of the SME sector in this respect.
ISSN:1842-0206