INDEKS DIGITALNE TRANSFORMIRANOSTI KAO MJERA UČINKOVITOSTI POSLOVANJA NEPROFITNIH ORGANIZACIJA

• Published in: Radovi Zavoda za znanstveni rad, Varaždin no. 34; pp. 1 - 29
• Main Author: Merkaš, Zvonko
• Format: Journal Article
• Language: Croatian
• Published: Hrvatska akademija znanosti i umjetnosti - Zavod za znanstveni rad Varaždin 2023; The Croatian Academy of Sciences and Arts - Institute for Scientific Research Work in Varaždin
• Subjects: Economic development; ICT Information and Communications Technologies; Management and complex organizations; nonprofit organizations; digital transformation; digital maturity model; index of digital transformation
• ISSN: 0352-9509

The paper defines the digital transformation index based on the digital maturity model and investigates the state of digital transformation in selected non-profit organizations in Croatia. The digital transformation index determines strategic priorities and the development of comprehensive action plans aligned with the company's overall strategic goals, depending on the degree of involvement of the company's stakeholders in the business, use of new technologies and initiatives, business model innovation, sharing culture, and agility and openness in business. The index of digital transformation indicates the degree of disruptive innovation that, under the circumstances mentioned, results from the implemented digital transformation of the organization's operations. Digital technologies are a factor in the digital economy and through various system improvements, from incremental to radical, they transform business processes, products and services of all entities represented on the market. The paper investigates, in selected non-profit organizations in Croatia, the level of development of mobile technology, social networks, cloud computing, processing large amounts of heterogeneous data, the use of sensors and the Internet of Things, innovative business models, artificial intelligence, virtual and augmented reality, crypto currency and crypto domain and thus reached the degree of digitization of business and exchange of digital content. The paper aims to test the applicability of the index of digital transformation in non-profit organizations. The subject of the research is determining the applicability of the index of digital transformation in correlation with economical, efficient and effective processes of non-profit organizations. In the conclusion of the research, it is indicated that only non-profit organizations with a high index of digital transformation, which have successfully implemented the processes of digital business transformation, create today's necessary market competitive differences and, as leaders of change, represent a threat to other organizations. Testing was performed on a sample of non-profit organizations. The research confirmed the tested hypothesis that non-profit organizations with a high index of digital transformation effectively carry out their activities.