Likvidna metodologija – metafora kao metoda

The paper analyses metaphor as a sociological method. To demonstrate its methodological value, the paper centres on Zygmunt Bauman’s metaphors who used them as a means of effectively conveying sociological interpretations to the public. Experts can use metaphors to generate research questions, and t...

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Bibliographic Details
Published inSociologija Vol. 66; no. 1; pp. 45 - 63
Main Author Višić, Maroje
Format Journal Article
LanguageEnglish
Published Sociological Scientific Society of Serbia 2024
Sociološko naučno društvo Srbije
Subjects
Methodology and research technology
Sociology
qualitative research methods
metaphor
Zygmunt Bauman
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Summary:The paper analyses metaphor as a sociological method. To demonstrate its methodological value, the paper centres on Zygmunt Bauman’s metaphors who used them as a means of effectively conveying sociological interpretations to the public. Experts can use metaphors to generate research questions, and the public can use them to understand the world. While metaphors possess significant heuristic power, they cannot replace empirical evidence. The paper has implications for sociological methodology and to some extent, sociological theory.
ISSN:0038-0318