Student’s motivation and satisfaction in watching intensity of variety show and reality show Transtv (uses and gratification theory analysis)

• Published in: Social Sciences and Education Research Review Vol. 9; no. 1; pp. 239 - 244
• Main Authors: FEBRIYANTI, Ayu, TIARA, Elsa, DYATMIKA, Teddy, KAMAL, M. Rikzam, PRIYANTO, Aris
• Format: Journal Article
• Language: English
• Published: Editura Sitech 2022; Sitech Publishing House
• Subjects: Media studies; Sociology of Education; Motive; Intensity; Satisfaction; Reality Show; Variety Show
• ISSN: 2392-9863; 2393-1264

This study was conducted to determine the motives and satisfaction of students in the intensity of watching variety shows and reality shows on Transtv, where Transtv is one of the television stations that broadcasts a lot of variety shows and reality shows. Several variety shows and reality shows on Transtv have even been reprimanded by KPI several times. However, there are still a lot of people watching these events. The purpose of this study is to examine a use of media and its underlying relationship from the point of view of the uses and gratification theory. The uses and gratification theory assumes that mass media does not have the power to influence audiences, but audiences use mass media based on their respective needs and needs. An explanatory quantitative approach is used in this study with the aim of explaining a measurable social phenomenon. The results of the correlation test findings in this study explain that the entertainment satisfaction obtained by respondents is influenced by motivation and intensity in watching variety shows and reality shows on TransTV through television media.