ENDÜSTRİ ÇAĞINDA GRAFİK TASARIM

• Published in: İdil : sanat ve dil dergisi Vol. 11; no. 93; pp. 699 - 710
• Main Author: Tunçel, Oğuz
• Format: Journal Article
• Language: Turkish
• Published: SADA Institute of Art and Language Studies 2022; Sanat ve Dil Araştırmaları Enstitüsü
• Subjects: Aesthetics; Visual Arts; Modern Art Movements; Mechanization; Industrial Revolution; Graphic Design; Modernism
• ISSN: 2146-9903

Industrialization, which gained momentum with the First World War and scientific/technological developments at the beginning of the 20th century, has an important place in European history. In addition to the devastating results of the war, the new mode of production brought about by industrialization causes radical changes in the social and economic fields. The new possibilities brought by capital increase and mass production create a new lifestyle based on industry. The new consumptionbased lifestyle that shapes the social sphere also deeply affects the cultural and artistic field. The transition from traditional methods to mass production pushes the artists to new searches. Artists, who question the new culture brought by the industry, seek a new aesthetic against machine-made cliché forms. In this period, when tradition is questioned and ideas that encourage social appreciation and creativity against unqualified industrial products gain weight, a new relationship is established between industry and art. New ideas and works put forward by pioneering artists trying to capture the spirit of the industrial age lay the foundation of modern art, the influence of which we still feel today. This period, in which new forms of expression based on individual creativity came to the fore, also pioneered the shaping of modern graphic design. Artists, who try to enrich the language of graphic form with experimental works, lay the foundations of creative design with the new forms of expression they discover. Considering this context, this study; explores the effects of modernist ideas, which emerged in Europe at the beginning of the 20th century and deeply affected all branches of art, on graphic design through the works of artists.