The Advertising and Firms: the Global Strategic Orientation

Advertising has been around for a long time and dates back to ancient times. The main application of the advertisement was to emphasize the advantages and qualities of the goods offered, in order to encourage buyers to buy certain goods. Advertising has undergone various forms of modification over t...

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Bibliographic Details
Published inInternational Conference Globalization, Innovation and Development. Trends and Prospects (G.I.D.T.P.) 2022 pp. 63 - 70
Main Author Goranova, Penka
Format Book Chapter
LanguageEnglish
Published Romania Editura Lumen, Asociatia Lumen 2022
Lumen Publishing House, Lumen Association
Subjects
Accounting - Business Administration
Advertising
Business Economy
Economy
Management
Marketing
development
markets
internet advertising
strategies
advertising
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Summary:Advertising has been around for a long time and dates back to ancient times. The main application of the advertisement was to emphasize the advantages and qualities of the goods offered, in order to encourage buyers to buy certain goods. Advertising has undergone various forms of modification over the years, especially with the advent of new technologies and modes of communication, but it remains a very important element of marketing. With the advancement of computer technology and the Internet, adventures have metamorphosed. E-commerce and Internet advertising are evolving, leading to new and innovative future advertising opportunities [1]. The purpose of the report is to present the main strategies for intensive advertising development globally, namely advertising aimed at increasing market share, new product in existing markets and developing advertising for entering new markets.
ISBN:9781910129333
191012933X