CoActionGraphRec: Sequential Multi-Interest Recommendations Using Co-Action Graphs
There are unique challenges to developing item recommender systems for e-commerce platforms like eBay due to sparse data and diverse user interests. While rich user-item interactions are important, eBay's data sparsity exceeds other e-commerce sites by an order of magnitude. To address this cha...
Saved in:
Main Authors | , |
---|---|
Format | Journal Article |
Language | English |
Published |
15.10.2024
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | There are unique challenges to developing item recommender systems for
e-commerce platforms like eBay due to sparse data and diverse user interests.
While rich user-item interactions are important, eBay's data sparsity exceeds
other e-commerce sites by an order of magnitude. To address this challenge, we
propose CoActionGraphRec (CAGR), a text based two-tower deep learning model
(Item Tower and User Tower) utilizing co-action graph layers. In order to
enhance user and item representations, a graph-based solution tailored to
eBay's environment is utilized. For the Item Tower, we represent each item
using its co-action items to capture collaborative signals in a co-action graph
that is fully leveraged by the graph neural network component. For the User
Tower, we build a fully connected graph of each user's behavior sequence, with
edges encoding pairwise relationships. Furthermore, an explicit interaction
module learns representations capturing behavior interactions. Extensive
offline and online A/B test experiments demonstrate the effectiveness of our
proposed approach and results show improved performance over state-of-the-art
methods on key metrics. |
---|---|
DOI: | 10.48550/arxiv.2410.11464 |