LOBBY AND INFLUENCE POWER FROM THE PUBLIC AGENTS

Abstract The present research aims at exploring and deepening the knowledge about the lobby and the influence of power from pressure groups along to public agents in favor of the consumer. This qualitative work used a semi-structured interview as a data collecting tool. The results were processed an...

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Bibliographic Details
Published inDimensión Empresarial Vol. 17; no. 4; pp. 29 - 48
Main Authors Mia-de-Vasconcelos, César Ricardo, Cavalcanti-Nóbrega, Kleber, Lacerda-de-Paula, Gabriel
Format Journal Article
LanguagePortuguese
Published Universidad Autónoma del Caribe, Facultad de Ciencias Administrativas, económicas y Contables 01.12.2019
Subjects
SOCIAL SCIENCES, INTERDISCIPLINARY
influence power
Poder de influencia
Agentes públicos
privileged information
pressure groups
Consumidores
Poder de influência
lobby
Información privilegiada
Grupos de pressão
Informação privilegiada
consumers
Grupos de presión
public agents
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Summary:Abstract The present research aims at exploring and deepening the knowledge about the lobby and the influence of power from pressure groups along to public agents in favor of the consumer. This qualitative work used a semi-structured interview as a data collecting tool. The results were processed and analyzed through the content analysis technique, presented by analysis categories and subcategories. Based on the investigation, it was concluded that the pressure group and lobby activities presented themselves as vital for the acquisition of hypercompetitive advantages and that the persuasion that originates from privileged information benefits the end consumer.
ISSN:1692-8563
DOI:10.15665/dem.v17i4.1688