Extending Role of “I” Virtually – Identity Performance and Their Influence on Individual Behaviour and Team Performance in Globally Distributed Work Virtual Teams

• Published in: Cross-Cultural Design. Cultural Differences in Everyday Life pp. 185 - 194
• Main Authors: Akhilesh, K. B., Sindhuja, C. V., Kahai, Simran K.
• Format: Book Chapter
• Language: English
• Published: Berlin, Heidelberg Springer Berlin Heidelberg
• Series: Lecture Notes in Computer Science
• Subjects: computer mediated communication; globally distributed virtual teams; identity performance
• ISBN: 3642391362; 9783642391361
• ISSN: 0302-9743; 1611-3349
• DOI: 10.1007/978-3-642-39137-8_21

The customer driven innovation systems, market pressures, accelerating technologies, limited resources, technical complexities and need for expertise have driven organization beyond boundaries. Globally distributed work force is one of the competitive strategies of any leading organization and synergy among team members is vital to achieve excellence. This paper extends the line of research to identify performance and its role of self-presentation among virtual teams to strengthen trust, task interdependence, task oriented communication and interpersonal relationships. Identifying the role of “Digital Identity in self presentation” and understanding team process from “Psycho-Social dimension” by emphasizing importance on the form of social interaction that takes place, rather than the content or structure itself presents a new perspective. The proposed model emphasizes trade-off between identity consolidation and mobilization of virtual teams. We believe that the proposed framework will increase our understanding the role of individual behavior and team performance in globally distributed virtual teams.