Making People Happy: The Case of the Walt Disney Company

The Walt Disney Company was founded by Walter and Roy Disney in Hollywood in 1923, initially under the name Disney Brother Cartoon Studio. One year before the company was founded, only about one in five cinemas offered cartoons in their program—yet Walt Disney saw a real market potential for cartoon...

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Bibliographic Details
Published inBusiness Model Pioneers pp. 113 - 126
Main Authors Voigt, Kai-Ingo, Buliga, Oana, Michl, Kathrin
Format Book Chapter
LanguageEnglish
Published Cham Springer International Publishing
SeriesManagement for Professionals
Subjects
Business Model
Cartoon Character
Mickey Mouse
Motion Picture Industry
Theme Park
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Summary:The Walt Disney Company was founded by Walter and Roy Disney in Hollywood in 1923, initially under the name Disney Brother Cartoon Studio. One year before the company was founded, only about one in five cinemas offered cartoons in their program—yet Walt Disney saw a real market potential for cartoon entertainment. Throughout the early years of the company, Walt Disney realized the future impact of color and sound on animation, and became one of the most prominent examples of how to build a successful business model around brand-new technologies. Disney was the first to produce a feature-length animated film (“Snow White and the Seven Dwarfs”, 1937) against all public skepticism, and pioneered television shows and theme parks, alongside with running a merchandise business. The company subsequently massively diversified over the years. Starting as a small animation studio, Walt Disney has evolved to a multinational media and entertainment group.
ISBN:9783319388441
3319388444
ISSN:2192-8096
2192-810X
DOI:10.1007/978-3-319-38845-8_10