Core Competitiveness Construction of Clothing Brands in Low-Carbon Economy

• Published in: 东华大学学报（英文版） Vol. 40; no. 3; pp. 319 - 325
• Main Authors: JIN Ling, LIU Xiaogang
• Format: Journal Article
• Language: English
• Published: College of Fashion and Design,Donghua University,Shanghai 200051,China 01.06.2023
• Subjects: competitiveness; construction; clothing brand; low-carbon
• ISSN: 1672-5220
• DOI: 10.19884/j.1672-5220.202203013

TS941.19; The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands'core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands'core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP)analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands.