LETTER FROM THE EDITOR: ENDINGS AND NEW BEGINNINGS

The first, "The Relationship Between Individual Customer Satisfaction and Loyalty: The Moderating Role of Firm-Level Signals" by Fengxia Zhu, Shuya Lu, Chris Groening, and Jian Kang examines the moderating role of firm-level signals on consumer loyalty. Long-time review board member, Kevin...

Full description

Saved in:
Bibliographic Details
Published inJournal of consumer satisfaction, dissatisfaction, and complaining behavior Vol. 36; no. 2; pp. 1 - 2
Main Author Wright, Newell D
Format Journal Article
LanguageEnglish
Published Provo Consumer Satisfaction, Dissatisfaction and Complaining Behavior 01.12.2023
Subjects
Brand loyalty
Consumers
Customer satisfaction
Electronic commerce
Preferences
Review boards
Trust
Vaccines
United States > US
Wisconsin
India
Online AccessGet full text

Cover

More Information
Summary:The first, "The Relationship Between Individual Customer Satisfaction and Loyalty: The Moderating Role of Firm-Level Signals" by Fengxia Zhu, Shuya Lu, Chris Groening, and Jian Kang examines the moderating role of firm-level signals on consumer loyalty. Long-time review board member, Kevin G. Celuch of the University of Southern Indiana retired. Please welcome Dhananjay Bapat, of the Indian Institute of Management in Raipur, India; Eunice Kim, of Towson University in the United States; and Rozbeh Madadi of the State University of New York, Geneseo in the United States.
ISSN:0899-8620