A Procedure Model for Integrating Retailers into Digital Platforms

The integration into digital platforms is a vital countermeasure for retailers to counter rising customer expectations, emerging competition, and rapid technological developments. To break down the behemoth of integration projects into smaller steps, we synthesized a procedure model incorporating re...

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Bibliographic Details
Published inScandinavian journal of information systems Vol. 35; no. 2
Main Authors Reiners, Sebastian, Hermann, Andreas, Cordes, Ann-Kristin, Gollhardt, Torsten, Becker, Jörg
Format Journal Article
LanguageEnglish
Published Aalborg Association for Information Systems 01.01.2023
Subjects
Computer platforms
Digital technology
Integration
Retailing
Retailing industry
Technological change
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Summary:The integration into digital platforms is a vital countermeasure for retailers to counter rising customer expectations, emerging competition, and rapid technological developments. To break down the behemoth of integration projects into smaller steps, we synthesized a procedure model incorporating requirements from scientific literature and practice. We applied design science research to derive a well-structured and scientifically sound artifact that was evaluated in eleven interviews with practitioners. Our analysis revealed that integrating retailers into digital platforms can be standardized for different types and depths following specific guidelines outlined in the proposed procedure model of this work. Furthermore, the integration shows many similarities to other domains, especially when considering small- and medium-sized organisations. However, there are some peculiarities for retailers that could rationalize a distinct view on the integration.
ISSN:0905-0167
1901-0990