Is Consumer Culture Good For Women? a Study of the Role of Consumer Culture in Disadvantaged Women'S Gender Role Negotiation

Consumer culture is often perceived as a force that drives the perpetuation of patriarchy as discussed in feminist consumer research literature. Findings from Romanian women immigrants to Italy indicate that the ideology of consumer culture by favouring feminine values becomes a resource for women&#...

Full description

Saved in:
Bibliographic Details
Published inAdvances in Consumer Research Vol. 40; p. 854
Main Authors Chytkova, Zuzana, Kjeldgaard, Dannie
Format Conference Proceeding
LanguageEnglish
Published Urbana Association for Consumer Research 01.01.2012
Subjects
Consumer behavior
Culture
Gender studies
Noncitizens
Sex roles
Women
Womens studies
Italy
Online AccessGet full text

Cover

More Information
Summary:Consumer culture is often perceived as a force that drives the perpetuation of patriarchy as discussed in feminist consumer research literature. Findings from Romanian women immigrants to Italy indicate that the ideology of consumer culture by favouring feminine values becomes a resource for women's gender performance.
ISSN:0098-9258