Linking Intercultural Communication, Intercultural Communication Apprehension and Intercultural Sensitivity with Ethnocentrism

Todays' organization are changing the face of their business by extending beyond the national boundaries. Clear and effective communication among people from different cultures is the real challenge imposed before the organizations. Enterprises being cultural aware helps them to understand how...

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Bibliographic Details
Published inTurkish journal of computer and mathematics education Vol. 12; no. 7; pp. 2203 - 2208
Main Authors Bhargava, Megha, Panicker, Aneesya
Format Journal Article
LanguageEnglish
Published Gurgaon Ninety Nine Publication 19.04.2021
Subjects
Business competition
Communication skills
Cultural differences
Cultural factors
Ethnocentrism
Intercultural communication
Sensitivity
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Summary:Todays' organization are changing the face of their business by extending beyond the national boundaries. Clear and effective communication among people from different cultures is the real challenge imposed before the organizations. Enterprises being cultural aware helps them to understand how to behave in cross-cultural international markets. It is often recognized that crosscultural issues acts as invisible communication barriers more specifically in international business. Thus, understanding the cultural differences among people is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. The aim of this study is to see whether there is a connection between ethnocentrism, intercultural communication, intercultural communication apprehension, and intercultural sensitivity. Since intercultural sensitivity is just one of the intercultural communication skill dimensions, potential studies should focus on the influence of the other dimensions, such as intercultural understanding and intercultural efficacy
ISSN:1309-4653